"Media Principles" is the media and communication arm of the Saudi Press Agency, providing a wide range of professional media services. It serves as a strategic partner for government entities and the private sector, offering high-quality media solutions that enhance visibility, engagement, and impactful communication. With expertise in news coverage, content creation, and media production, Media Principles is dedicated to delivering excellence in the ever-evolving media landscape. 


"Media Principles" was launched in response to the desire of ministries and various entities to benefit from "SPA" media capabilities in news coverage.


In today’s dynamic media landscape, a strong and adaptable brand identity is essential for staying ahead. The redesign of Mabadee Al-Ilamiyah’s visual identity is a strategic move to align with the evolving market demands and the expanding scope of services offered.

 is more than just a new look—it’s a bold statement of innovation, professionalism, and excellence. By crafting a contemporary, impactful, and future-ready identity, we aim to reinforce Mabadee Al-Ilamiyah’s position as a leading media powerhouse, ensuring its brand resonates powerfully with partners, clients, and audiences alike.


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With a refined visual language, modern aesthetics, and a storytelling-driven approach, this rebranding will elevate the company’s presence, enhance engagement, and create a seamless connection between its vision and its audience. Get ready for a transformation that blends heritage with forward-thinking creativity—because the future of media starts here! 











Designed by Al Hassan Abdelaziz @AlhsnAziz
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