DAY NIGHT : Crafting a New Epoch in Coffee Culture
In the heart of Saudi Arabia, In Riyadh a new Brand . DAY NIGHT OFF , our latest brand identity project, isn't just a café; It is a factory of drinks that suit your daily mood
Challenge:
The challenge was to create a brand that encapsulates the sophistication of There are many brands of cafes in Riyadh with the depth and mystery of the perfect cup of coffee. Our goal was to weave together a Creating a new concept for cold and hot coffee drinks to achieve high sales and keep up with the trend
Scope:
Rename , Concept , Logo Design, Secondary Logo Design, Visual Identity, Print Design, Digital, Packaging , Brand Messaging.
Rename:
As a different brand and after studying the strengths and weaknesses, we wove the concept of day, night and weekend to provide different drinks dedicated to the work and study atmosphere during the weekdays and fun and delicious drinks during the night times that give fun times, while during the weekends we provide gathering drinks and a gathering box for food and drinks.
DAY NIGHT OFF
The outcome:
The result is a brand that doesn’t just speak; it whispers secrets of faraway Funs and MOODS of meticulous craftsmanship. where every sip of coffee is a journey into the diff MOODs.
